About
Human-led. Practically focused.
We started Cortel because we saw how much time small businesses were losing to manual, repetitive work - and how rarely they had access to someone who could help them use technology in a way that fits how they actually operate.
Our approach is honest: if the audit does not find meaningful opportunities, we say so. We do not recommend tools for their own sake, and we do not sell implementation before you know what you are implementing.
The team
Joe Armstrong
Co-founder
Joe has spent over a decade working at the intersection of technology and business operations - from Royal Navy engineering to infrastructure sales and partnerships at ITPS and Pulsant. He understands how organisations actually use technology, and where the gaps between what's promised and what's delivered tend to appear. At Cortel he leads the audit sessions and builds the implementations.
Taylor Liston
Co-founder
Taylor has been in B2B account management since 2017, working with businesses across multiple sectors on complex, consultative sales cycles. He knows how operational decisions get made in small and growing businesses, and what it takes to earn their trust. At Cortel he leads client relationships, runs outreach, and makes sure every engagement is straightforward from first conversation to delivered report.
Honest first
If we do not find meaningful opportunities in your audit, we say so. No upsell, no vague findings padded to justify the fee.
Tool-agnostic
We do not earn referral fees from any platform. We recommend whatever fits your workflow, budget, and technical comfort best.
No sell before you know
We do not recommend implementation until you have the audit report. You know exactly what is being built before anything is agreed.
Why Cortel
Practical AI - nothing more
The businesses we work with do not need enterprise software or a team of developers. They need a clear assessment of where they are losing time, a short list of tools that will actually help, and someone who can build the first one and show them how it works.
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